Scent of Success: Olfactive Cues and Perfume as Social Signals

Researchers have found that every person has a unique smell, similar to a fingerprint or “voice print.” These smell prints are called olfactory signatures, and are influenced by genetic factors, body odors and secretions. Just like through a fingerprint, a person can be identified by their olfactory signature. Multiple studies have shown that babies and small children can identify the smell of their mothers – and vice versa. In fact, some researchers suggest that olfactory communication is developed well before

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On social status and implied meaning

Imagine you’re a fly on the wall in a meeting room where a big deal is going to be sealed. You’re watching both sides, the seller and the prospect, negotiating the terms and conditions of the deal, and you’re trying to predict the outcome. You sense that both the seller and the prospect use certain verbal strategies to influence the perceptions of the other delegate with regards to their own social status and position. It appears that they are doing

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Physical Attractiveness at Work: The ROI of beauty

The ROI of Beauty | SubStrata Blog

Physical appearance plays a big role in how we are perceived. On the one hand, there’s the appearance of our body which includes things that are hard to change like our height or facial features and others such as our haircut or the way we are groomed which can be easily controlled and adjusted to make an impression. In addition, there are the adornments which add an additional layer of nonverbal communication. Think of how clothes, jewellery, accessories, and even

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The Body as a Code: Appearance & Adornment

The Body as a Code: Aesthetics & Adornment

Let’s talk about adornment. Since the dawn of civilization, people have been adorning themselves in a multitude of ways to promote a more competent image of themselves (in the eyes of their peers). This behavior is so basic and inherent that even people who typically shy away from cosmetics and accessories are likely to find themselves engaging in primping behaviors (tie straightening, swift hair brushing, etc) right before an important meeting or a high stake situation with social implications. Compared

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The Remarkable Value of Nuances: 11 Charismatic Communicators in Tech

By Brooke Gronich, Noah Jacobs, Jordana Schube Studies show that the tech industry is projected to reach a staggering $5 trillion by the end of 2021, indicating an impressive 4.2% growth trend. For the eager tech entrepreneurs entering the field, it is essential that they stand out. To accomplish this, they must have a strong sense of how to inform, influence, and persuade both consumers and investors alike.  In order to become a truly powerful communicator, it is very important

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Speech Acts, Intentions and Conversational Implicature

Paul Grice

Credits: Speech Acts Theory was Developed by John Austin (1962) & elaborated by John Searle (1969) | Conversational Implicature was developed by Paul Grice (1989), Professor Thomas M. Holtgraves, Ball State University This post will delve into two of the most prominent socio-linguistic theories: Speech Acts. Developed by John Austin (published posthumously in 1961/’62) and expanded upon by John Searle (1981), this theory explicitly conceptualizes linguistic meaning as “use.” Put simply, the intended meaning of an utterance is the “use”

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The Social Bases of Language and the Linguistic Underpinnings of Social Behavior

John Searle pragmatics

Credit: Thomas M. Holtgraves, Professor of Social Psychology, Ball State University Welcome. My name is Ori M. Zuckerman and I’m the CEO and co-founder of SubStrata, a new startup that develops socio–affective technology for business—primarily for B2B Sales & HR. In this blog my team members and I, together with a small group of carefully selected guest writers, will shed light on various fascinating facets of pragmatics and social dynamics and explore how they intersect with technology. This post focuses

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