Dress to impress

Does clothing indicate only socioeconomic status and physical attraction? Can one signal dominance and effectiveness with clothing? Well, of course it does.  Clothing is dependent on one’s conscious choices to project his desired personal image. It outlines the blueprint of a person. It is not transient as a gesture, sarcastic comment, and facial expression. Of course, it is demonstrated alongside these brief cues. In social situations, a clothing outfit comes with the body that wears it, with the person’s gesture

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We are canvases for social signals

Let’s talk about cosmetics and body modifications as social signals. We all feel that body decoration is an everyday pursuit. Naturally, from a very young age, we are bound to the biased assumption of “what is beautiful is good”. We tend to associate positive features in one’s character with an attractive appearance. But actually, adornment is an auxiliary for signaling status. This bias is a great indicator of one’s social competence, even in a more efficient way than to the perception

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Scent of Success: Olfactive Cues and Perfume as Social Signals

Researchers have found that every person has a unique smell, similar to a fingerprint or “voice print.” These smell prints are called olfactory signatures, and are influenced by genetic factors, body odors and secretions. Just like through a fingerprint, a person can be identified by their olfactory signature. Multiple studies have shown that babies and small children can identify the smell of their mothers – and vice versa. In fact, some researchers suggest that olfactory communication is developed well before

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On social status and implied meaning

Imagine you’re a fly on the wall in a meeting room where a big deal is going to be sealed. You’re watching both sides, the seller and the prospect, negotiating the terms and conditions of the deal, and you’re trying to predict the outcome. You sense that both the seller and the prospect use certain verbal strategies to influence the perceptions of the other delegate with regards to their own social status and position. It appears that they are doing

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Physical Attractiveness at Work: The ROI of beauty

The ROI of Beauty | SubStrata Blog

Physical appearance plays a big role in how we are perceived. On the one hand, there’s the appearance of our body which includes things that are hard to change like our height or facial features and others such as our haircut or the way we are groomed which can be easily controlled and adjusted to make an impression. In addition, there are the adornments which add an additional layer of nonverbal communication. Think of how clothes, jewellery, accessories, and even

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The Body as a Code: Appearance & Adornment

The Body as a Code: Aesthetics & Adornment

Let’s talk about adornment. Since the dawn of civilization, people have been adorning themselves in a multitude of ways to promote a more competent image of themselves (in the eyes of their peers). This behavior is so basic and inherent that even people who typically shy away from cosmetics and accessories are likely to find themselves engaging in primping behaviors (tie straightening, swift hair brushing, etc) right before an important meeting or a high stake situation with social implications. Compared

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