Blog Posts

The Remarkable Value of Nuances: 11 Charismatic Communicators in Tech

By Brooke Gronich, Noah Jacobs, Jordana Schube Studies show that the tech industry is projected to reach a staggering $5 trillion by the end of 2021, indicating an impressive 4.2% growth trend. For the eager tech entrepreneurs entering the field, it is essential that they stand out. To accomplish this, they must have a strong sense of how to inform, influence, and persuade both consumers and investors alike.  In order to become a truly powerful communicator, it is very important

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Speech Acts, Intentions and Conversational Implicature

Paul Grice

Credits: Speech Acts Theory was Developed by John Austin (1962) & elaborated by John Searle (1969) | Conversational Implicature was developed by Paul Grice (1989), Professor Thomas M. Holtgraves, Ball State University This post will delve into two of the most prominent socio-linguistic theories: Speech Acts. Developed by John Austin (published posthumously in 1961/’62) and expanded upon by John Searle (1981), this theory explicitly conceptualizes linguistic meaning as “use.” Put simply, the intended meaning of an utterance is the “use”

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The Social Bases of Language and the Linguistic Underpinnings of Social Behavior

John Searle pragmatics

Credit: Thomas M. Holtgraves, Professor of Social Psychology, Ball State University Welcome. My name is Ori M. Zuckerman and I’m the CEO and co-founder of SubStrata, a new startup that develops socio–affective technology for business—primarily for B2B Sales & HR. In this blog my team members and I, together with a small group of carefully selected guest writers, will shed light on various fascinating facets of pragmatics and social dynamics and explore how they intersect with technology. This post focuses

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